One of my favorite stories from 1998, just as we preparing to launch the now-iconic ‘truth’ anti-tobacco campaign, involves my encounter with a PR-guy supporter of Big Tobacco. In a voice that oozed confidence and patronizing sympathy, he told me, “go for it, Rob, and do your worst. You’re never going to be able to …
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The Deeper Truth of the ‘truth’ Campaign: Influence is Bigger than Persuasion
