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October 2017

Why Clever is King in Social Marketing

OCTOBER 18, 2017 By Rob Gould When it comes to defining the field I’ve labored in for almost 40 years, I’m a back-of-the-classroom spit-baller. It all started for me in 1984, when I joined the then-small niche firm, Porter Novelli. The “niche” was social marketing (now often called behavior change marketing). In those heady early …
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