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Dr. Rob Gould


Rob is the founder and President/CEO of One Degree Strategies, a consultancy dedicated to encouraging decision makers to adopt policies and create programs that encourage people to make better choices for their health, well-being and the environment.

Rob brings his both his academic training in behavioral science and over 25 years of successful experience in communications and social marketing to advance the core concept of One Degree Strategies: that we must match efforts to persuade people to make better decisions with efforts to create environments that support those better choices.

Rob has been at the forefront of health and social change strategy as an innovator and as a leader.

In a career progression including research director, health practice leader and managing director of Porter Novelli’s founding office in Washington, Rob pioneered research-driven and innovative approaches to health communication, including nutrition education (the Food Guide Pyramid), youth tobacco use prevention (the ‘truth’ campaign) working in close partnership with government and non-profit leaders, including the Centers for Disease Control, American Cancer Society, American Heart Association, National Cancer Institute, National Heart, Lung and Blood Institute and many others.

Rob has also provided leadership in the health policy arena.  During the critical national debate that lead to the passage of the Affordable Care Act, Rob served as President and CEO of Partnership for Prevention, where he joined other national leaders to ensure that advancing clinical and community prevention were priorities in the new law.

More recently, Rob has served as Managing Director of Brodeur Partners Washington office and senior strategist for Shift Positive, a specialty group dedicated to supporting foundations, non-profits and progressive commercial organizations on health issues and climate change.  His clients included the National Science Foundation, the American Association for the Advancement of Science and the Robert Wood Johnson Foundation.

Rob's academic training includes a BA from Bucknell University and MA and PhD degrees in experimental social psychology from the University of Maryland.