Go to Top

Let Reason Prevail

Why Clever is King in Social Marketing

OCTOBER 18, 2017 By Rob Gould When it comes to defining the field I’ve labored in for almost 40 years, I’m a back-of-the-classroom spit-baller. It all started for me in 1984, when I joined the then-small niche firm, Porter Novelli. The “niche” was social marketing (now often called behavior change marketing). In those heady early …
Read More

Mr. Spock’s Lament to Polarized Right America

In 2012, two of the most eminent Congressional scholars, Norm Ornstein of the American Enterprise Institute and Thomas Mann of the Brookings Institute, published an article entitled: “Let’s Just Say it: The Republicans are the Problem.” A key quote: “The GOP has become an insurgent outlier in American politics. It is ideologically extreme; scornful of …
Read More

The Elephant in the Room for Social Change Non-profits

As we witness the introduction of GOP candidates making statements about gay marriage, immigration, climate science, health care and the government plot to invade Texas, I wonder how the leaders of non-profit organizations are reacting. No, not the political organizations who are non-profits in name only. I mean the true non-profits – foundations, health voluntaries, …
Read More